01 / DELIVERABLE
Strategy
Audience definition, channel positioning, campaign objectives, and KPI framework. The strategic foundation of the Starter Kit — ensuring media spend is aligned with business goals.
YOUTUBE TOOLBOX
Get everything in line for your first YouTube campaign.
A complete strategic and creative package for brands launching on YouTube. Strategy, scripts, storyboards, and campaign architecture — production-ready in three weeks.
Starting from $5,000
Production-ready campaign in 3 weeks
Strategy → Scripts → Boards → Build.
First time on YouTube? Make it count.
YouTube isn't a channel to experiment your way to results. Bad first impressions cost real money and burn real audience.
The Launch Pack gives first-time YouTube advertisers a complete, production-ready creative and campaign foundation following Google's best practices.
Four deliverables. One launch-ready package.
02 / DELIVERABLE
YouTube-First Creative & Scripts
One primary “Hero” script (60s+) for the full brand story, plus two “Cutdowns” (15s/6s) as high-impact reminders or bumpers. Built for the Attraction and Connection phases of the ABCD framework.
03 / DELIVERABLE
Production-Ready Storyboards
Detailed boards a live, stock, or AI production team can execute from day one — your high-value asset and a clear roadmap for visual production.
04 / DELIVERABLE
Signal-Ready Campaign Architecture
Full Google Ads / YouTube campaign build inside your MCC — targeting, bidding, and creative slot structure. A step up from basic automated setups.
Three production lanes. Your call.
Once the package is production-ready, you choose how the videos get made. Live shoot, stock-driven, or full-AI generation — Causis works alongside whichever lane fits your budget and timeline.
Lane A
Live.
Traditional production. Crews, cameras, talent on set.
CostHighest
ControlHighest
Lane B
Stock.
Stock footage, voiceover, motion graphics. Built on a tight clock.
CostMid
TurnaroundFast
Lane C
AI.
Full generative production handled by Causis end-to-end.
CostLowest
Path to launchFastest
Production costs are quoted separately and scoped to your chosen lane.
Three weeks to production-ready.
1
WEEK 1 · STRATEGY
Kickoff & alignment
Kickoff call, audience and objective alignment — so your Signal-Ready campaign architecture takes shape.
2
WEEK 2 · SCRIPTS
Hero concept & cutdowns
One primary “Hero” script and two high-impact “Cutdowns” designed for platform-specific Attraction and Connection. One round of revisions included.
3
WEEK 3 · BOARDS & BUILD
Storyboards & MCC build
Production-ready boards delivered. Full Google Ads campaign architecture built and tested within your MCC, ready for the “Build” phase.
4
FROM THERE
Time-to-launch
The final countdown depends entirely on the production lane you choose — Live, Stock, or AI.
Find the cause.Choose the effect.
Three weeks. Four deliverables. One launch-ready YouTube campaign.
STARTING FROM $5,000PRODUCTION-READY IN 3 WEEKS